Activities Differentiation Ideal Customer Profiles Industry CMS 
ANNUITAS
OCTOBER 31, 2023
Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools. Are you ready to just let AI loose on your customer targeting and dialogue without significant human intervention?
Content Standard
MARCH 8, 2016
Nowadays, an email that greets you as “Sir” or “Madam” is more likely to be treated as a Nigerian banking scam than a legitimate missive worth your time. The foundation of this personalization is your customer data , which makes data acquisition an utmost priority. Searching for a New Wrinkle.
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ClickZ
FEBRUARY 26, 2020
Customer Data Platforms (CDPs) collect first-party data from online and offline sources in real-time, creating a unified view of each customer that enables ultra-personalized targeting for marketing campaigns. Customer Data Platforms. Content produced in collaboration with Exponea. CDPs, a.k.a. Web optimization. Email marketing.
Vidyard
FEBRUARY 18, 2021
But because the expectations and preferences of our customers and employees have changed forever. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Need some ideas? Look for efficiencies in your process.
ClearVoice
MARCH 11, 2019
Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. First, build better buyer personas.
Vidyard
FEBRUARY 18, 2021
But because the expectations and preferences of our customers and employees have changed forever. As buyer preferences collide with pandemic-related realities, 40% of B2B reps told us in a recent survey that they plan to modify their tactics to adapt to remote selling activities. Need some ideas?
Single Grain
NOVEMBER 20, 2020
Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few and your time is wasted by extensive manual labor. Dive Deeper : * 8 Essential SEO Reports to Create for Your Client. * Keyword Research.
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