Aberdeen

JANUARY 22, 2019

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. Demandbase. Madison Logic.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Leadspace

JANUARY 17, 2017

One method that continues to pique interest is Intent Data. Having created numerous products that leverage massive volumes of data in the marketing and sales space, I continue to hear many questions on this subject. So, what is intent data? What do I mean by “topic data”, and where can I get it?

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Engagio

MARCH 29, 2021

Intent behavior — how consumers are engaging in first- and third-party content online — is essential to discerning what content is important to them. Intent data helps you understand what keywords the account or people at that account are researching. The case for personalization. Personalization with Demandbase.

Ideal Customer Profiles 131

Ideal Customer Profiles Demand Generation DemandBase Personalization 131

DemandBase

MARCH 23, 2020

Make sure your account activities are coordinated across sales and marketing. In addition, marketing should be enabling sales to close deals by delivering holistic insights into digital signals, such as website engagement and broader web activity. Tighten your sales and marketing alignment. Many other vendors are doing the same.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

SEPTEMBER 26, 2018

For sales, the gravitational pull of the CRM is strong – it’s the system of record for sales activity, individual performance, and sales revenue. But there are clear limitations: CRM does not directly enable engagement with prospects and can only track activity against known contacts.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

Engagio

JUNE 16, 2020

I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. Together, I am confident that Demandbase and Engagio provide the dominant platform for Account-Based Marketing and will be able to transform the way B2B companies go to market.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Heinz Marketing

AUGUST 5, 2021

DemandBase. Features/functionality: Two solutions; ABX Cloud and DemandBase One (includes ABX Cloud). Deliver relevant experiences with website personalization to increase engagement and interaction. We are able to have a PPC strategy based on intent data that we are receiving from the Terminus platform.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120