LeanData

APRIL 8, 2015

As recently posted on LinkedIn By Dan Ziman. Rather than just generating a pile of leads, what happens when you show how leads match into accounts with pending or active opportunities, or leads into customers for upsell programs? Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As recently posted on LinkedIn By Dan Ziman. Rather than just generating a pile of leads, what happens when you show how leads match into accounts with pending or active opportunities, or leads into customers for upsell programs? Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

As recently posted on LinkedIn By Dan Ziman. Rather than just generating a pile of leads, what happens when you show how leads match into accounts with pending or active opportunities, or leads into customers for upsell programs? Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

Hubspot

JUNE 19, 2014

Examples: Salesforce.com, Google. CPL: Cost-per-Lead. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. A type of performance measurement companies use to evaluate an employee''s or an activity''s success. Learn more about how marketers can use APIs here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28