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What’s Trending in Marketing for August 2020

Stevens & Tate

Google Ads is Banning Spying Products & Software. As part of its recent Enabling Dishonest Behavior Policy , Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. For this program, Hulu permits a maximum of one version of a creative video per campaign.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%). In contrast, a combined 44% of B2C marketers have only a basic social media presence (26%) or are not actively engaged (18%). All rights reserved.