Remove Activities Remove Buyer Intent Remove Demonstrating Intent Remove Forrester
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Content + Intent Data: The Rise of First-Party Data

Content4Demand

True Influence uses a three-pronged process of proprietary algorithms to screen out inaccurate records, so only real, active B2B contact records are delivered. How can intent data help marketers build content that's customized for unique accounts and target buyers?

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.