PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Online Marketing Institute

JULY 31, 2009

There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” My point: B2B marketers are looking elsewhere for help generating demand. In B2B, it’s not about batch-and-blast acquisition as much as it is about using email to continue a conversation.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40