The Point

OCTOBER 26, 2010

As part of a team that works regularly with companies who are either actively considering marketing automation, or have just invested in the technology, we get a first-hand view into what drives people to take the leap. Here are a couple of other factors that often figure prominently: Desire for Marketing Efficiency.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

The Point

OCTOBER 14, 2010

Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. You can also send alerts to marketing – for example, if contacts are receiving too many emails (indicating that the system needs adjusting.). Not all Web behavior is created equal.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Industrial Marketing Today

AUGUST 26, 2011

Inbound marketing requires prospects to be actively searching for products and solutions. This where traditional outbound marketing like print ads, phone calls and direct mail can help in maintaining top-of-mind awareness even when the prospect is not actively looking to buy.

Inbound Marketing 60

Inbound Marketing Paid Search Agency Companies Ad Frequency 60

Biznology

DECEMBER 26, 2012

But now, EO has turned its Facebook page into an effective environment for engaging these guys, with weekly “Geeky Friday” offers, and the enormously popular Zombie Apocalypse Survival Guide at Halloween, where engineers were invited to design zombie blasting tools using Edmund products. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

MarketJoy

JUNE 25, 2018

Thinking “Out-Of-The-Box” – It may not strike a marketer’s mind in the first place, but conducting business exhibitions is definitely one of the means of going about it. Not limiting oneself to e-blasts and direct mails, marketers should think creatively, witness the latest trends, and figure out the best solutions.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56