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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I’m gearing up to write a market overview about this space, so hearing from you early in the process will help to shape that research. All thoughts are welcome!

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. A light bulb went off in the world of web analytics vendors a few years ago -- "Hey, we could track individuals and start playing in that operational process space.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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