Remove ActiveConversion Remove Aggregators Remove Process Remove Telemarketing
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. All thoughts are welcome!

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B2B Lead Management Market Heats Up

Online Marketing Institute

been geared towards *processes* -- they take the page tag data and tie it to individual people so that they can communicate with those people directly and effectively. A light bulb went off in the world of web analytics vendors a few years ago -- "Hey, we could track individuals and start playing in that operational process space.