Customer Experience Matrix

MARCH 26, 2009

There are two basic approaches to this: use a flow chart, or present a list of steps. As a result, they tend to be quite certain that they have made the right decisions and are correspondingly unreceptive should I suggest otherwise. The area where this comes up more often than any other is the design of multi-step campaign flows.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2009

But the other presenters disagreed, largely arguing that the separate groups have distinct needs. The discussion also segued into whether marketing automation and CRM will merge in the long run. I still suspect they will, driven by the need for ever-closer cooperation between marketing and sales teams in managing prospect relationships.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 18, 2009

The table below presents a reasonably comprehensive list of demand generation (a.k.a. Here it is. Incidentally, there's one more B2BU session left this year, in Seattle on December 1. I'll be flying cross country to attend, so you could too.) B2b marketing automation) vendors, with links to my reviews where I've written one.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

AUGUST 4, 2008

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.

Demand Generation 120

Demand Generation ActiveConversion Marketing Automation Services Demand 120