ActiveConversion, Marketing Automation Services, Sales Leads and Service

To Manage Sales You Must Manage Sales Leads

ViewPoint

OCTOBER 13, 2015

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

Marketing Management

Marketing Management Sales Leads ActiveConversion Leads

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

B2B Marketing Zone

To Manage Sales You Must Manage Sales Leads

B2B Lead Management Market Heats Up

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