Customer Experience Matrix
NOVEMBER 19, 2008
So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Yet there are so many more vendors I could add. How to choose?
Customer Experience Matrix
JULY 11, 2011
The remaining five vendors in my data (Pardot, Marketo, Eloqua, Manticore Technology, and Genius) have 69% of their clients in the small and mid-size segments. There a few mid-sized vendors who didn’t make the report at all, including Act-On Software and ActiveConversion, which have about 300 clients each. Not necessarily.
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Customer Experience Matrix
JULY 8, 2009
ActiveConversion is not new but also has a low price point. Silverpop's figures may also be inflated by its consumer email production business. Vendors showing significant growth ( highlighted in green ) are mostly new entrants with below-average prices: Pardot , OfficeAutoPilot and LoopFuse.
Customer Experience Matrix
JANUARY 11, 2011
The survey for my up-coming report has employee counts, client counts and minimum prices for quite a few: OfficeAutoPilot, True Influence, Pardot, LoopFuse, Net Results, Manticore, Silverpop, Genius, LeadFormix,TreeHouse Interactive, SalesFUSION, and Marketbright. This leaves all the other B2B marketing automation vendors.
Customer Experience Matrix
MARCH 26, 2009
flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.
Customer Experience Matrix
DECEMBER 3, 2008
By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. This pricing is low even among SMB demand generation systems. Pardot was spun off about two years ago and launched its product at the end of 2007.
Customer Experience Matrix
NOVEMBER 18, 2009
Tags: demand generation marketing automation software selection demand generation.
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