article thumbnail

To Manage Sales You Must Manage Sales Leads

ViewPoint

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. are the answer.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

IF they have sales reps twiddling their thumbs, they start screaming for "more leads" and don't care how you get them. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. No matter how good the technology gets.