would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. You don’t wait for a cold call to talk to an annoying sales person. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. It will be interesting to see how the "push" and "pull" markets come together over time - or will they? This allows to know and analyze the response, reaction and behavior of the contacted person within the lead organization or your customer.