Customer Experience Matrix

JULY 11, 2011

But they shouldn’t let this distract them from the more fundamental task of growing the base market through promotion, education, and training. I like irony as much as anyone, but if the demand generation industry failed to generate demand for its own product, no one would be laughing. _ *As best we can tell.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Customer Experience Matrix

NOVEMBER 5, 2009

The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Tags: software as a service demand generation marketing automation sales automation. Vendors take note. Will Marketing automation and CRM remain separate?

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. No matter how good the technology gets.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40