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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

Of course, you want some wiggle room to add intriguing new products that they may not know about. Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. Of course, nothing is set in stone. How to choose?

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

Of course, holding an opinion strongly doesn't make it correct, even when I'm the one doing the holding. Tags: software usability measurement marketing automation lead management software selection demand generation. Those people don't have the time or inclination to master the subtleties of a flow chart interface.

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My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

Of course, these companies will sell to mid-size firms as well. Tags: demand generation marketing automation software selection demand generation. These vendors have geared their sales process to selling to large firms, with the in-person demonstrations, technical reviews, formal proposals and contract negotiations that implies.

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Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post.