Customer Experience Matrix

JULY 8, 2009

For example, Alexa says that 89.4% Alexa is a crude measure for many reasons -- although I do think the rankings correlate roughly with a vendor's volume of business and marketing actvitiy, I wouldn't go much further. Silverpop's figures may also be inflated by its consumer email production business.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

DECEMBER 3, 2008

While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Customer Experience Matrix

JULY 20, 2009

But while this cycle is simple, the actual boundaries of business marketing are not so clearly marked. For example, take Active Conversion. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Online Marketing Institute

JULY 31, 2009

As an example: marketing automation tools like Eloqua, and web analytics tools like Omniture and WebTrends, work from the same fundamental data source: Javascript-based page tags on web pages. The tools/technology area seems like it's farther along on that front than the services/solutions area (despite my web analytics example), IMHO.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40