Customer Experience Matrix

JULY 8, 2009

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

NOVEMBER 19, 2008

It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. After a close analysis of the alternatives, I have decided the Alexa.com traffic statistics are the best indicator of vendor market presence. All are publicly available with almost no effort.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

The panel of experts included: Brian Vass, Sant Corporation; Robin Daniels, salesforce.com; Rasmus Mencke, salesforce.com; Wouter Hoeberechts, WorldMedAssist LLC; Paul Uppal, ActiveConversion. His suggestions embraced these ideas: Have a blog and social media presence. If not, stick with newsletters as these are driving more traffic.

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The technology appears useful at both ends of this spectrum. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40