B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate
Customer Experience Matrix
NOVEMBER 5, 2009
Joe Moloney gave a more detailed answer about limits in Salesforce.com in particular, including lack of CAN-SPAM compliance and limits on mass emails. The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. Vendors take note.
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