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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

As an outgrowth of search engine marketing specialist FoundPages , the system naturally incorporates strong features for tracking Google AdWords campaigns, calculating return on investment, and measuring visitors’ Web activities. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. 10) eLearning — checklists, directed sales tools, self-serve courses, quizzes, certifications, etc. Among other stuff. Ok, that’s enough for now.