Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Tags: demand generation marketing automation active conversion lead management.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). It recently signed its 100th client.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Online Marketing Institute

JULY 31, 2009

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. Just makes it easier to manage all the stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40