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9 call analytics platforms for marketing teams to consider

Martech

For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee. Conversation intelligence tools like live listen, transcriptions, call recording and keyword spotting. Target customers.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few.