Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
This session focused on how Kaiser Permanente Colorado, with help from their agency, Intelligent Demand, transformed their marketing and revenue generation strategy. Created buyer personas and journeys. It can give you incredible insight into your customers’ likes and dislikes. Customer Support. PR and Comms. Operations.
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