Customer Experience Matrix
JULY 20, 2009
Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software.
Adobe Experience Cloud Blog
MARCH 16, 2015
Here are the steps they took: Established up front goals for band awareness—MQLs, sales and marketing alignment, measurable impact on ROI, and they enabled sales and channel partners. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. Created buyer personas and journeys.
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Martech
FEBRUARY 24, 2022
Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Omni-channel attribution across calls, texts, form fills and chats. Real-time activity stream to view all conversations as they happen.
Engagio
MARCH 19, 2020
Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Activity – Engagement with a prospect or customer (attended, submitted form, etc).
Engagio
MARCH 19, 2020
Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Activity – Engagement with a prospect or customer (attended, submitted form, etc).
Engagio
MARCH 18, 2020
Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Your webinar channel is a great example.
Engagio
MARCH 19, 2020
Well that all ends today (cue drum roll)… with Channel Activity Digests. This is probably the first time you’ve ever heard the phrase “Channel Activity Digests,” but I promise this will become your favorite phrase (it 100% is mine!). Activity – Engagement with a prospect or customer (attended, submitted form, etc).
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