Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. Matt began by saying that social media is essentially the largest focus group you have access to today.
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