Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
Adobe Experience Cloud Blog
MARCH 16, 2015
Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. There is no way you can tell a story with your content if you don’t understand the path your customer takes.
48 
Let's personalize your content