Chris Koch

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. Here’s why: In marketing, we have a traditional bias towards being active. Listen for conversation about your company or about relevant issues for you and your customers.

article thumbnail

Social media strategy for B2B: what’s required and what’s optional

Chris Koch

For many companies, this translates into a wait-and-see approach to social media. For these companies, there is little reason to twitter into the wind. Here’s why: In marketing, we have a traditional bias towards being active. Listen for conversation about your company or about relevant issues for you and your customers.