article thumbnail

3 Lead Generation Strategies for 2022

Heinz Marketing

Under this new digital landscape that modern B2B customers are adapting to, there are new lead generations trends developing alongside it them. Let’s go over the basics of lead generation and 3 new trends to incorporate into your strategies for 2022. Leads: How do You Classify Them? Being Data-Driven.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. Provides a real-time view of the customer journey to have smarter customer conversations. Product overview.