Google Analytics- Calculated Metrics for Lead Generation Websites
NuSpark Consulting
JANUARY 3, 2016
Let’s review some sample calculations you can use right now to take advantage of the new feature. First, let’s assume you have the following conversion goals set up for lead capture on Google Analytics: White Paper landing page form submit (for advertising) (WPLP). Case study downloads- no gate (Button-Click-Download-CS or BCDC).
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