Adobe Experience Cloud Blog

MARCH 16, 2015

No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Activation : Conversion through the buying cycle.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. million in organic traffic value, which is the estimated cost to rank for those keywords, based on their CPC in Google AdWords. They provide blog posts, video demos, and use personal copy that offers actual value to users of their software.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

KoMarketing Associates

MAY 1, 2018

See screenshot below: Social Media Lead Nurturing. Of course, for social media to have any impact on lead generation efforts, B2B marketers must reach the right audiences with communication and content. Social Media Traffic Performance. Conversion-related metrics: Listed previously in lead generation benchmarks.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Long-form blog posts generate 9x more leads than short-form blog posts. Takeaway : Blog posts are not like a fine wine, they don’t get better with age.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 5, 2016

Blog content is getting longer and more visual. The average blog post is up about 19%, coming in at about 1,050 words in length. The average reader only spends 37 seconds reading an article or blog post. Long-form blog posts generate 9x more leads than short-form blog posts. Orbit Media Studios. Ascend2. .

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48