Remove behavior operations
article thumbnail

Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. Even here, selections can only be based on a handful of tracked Web behaviors and whatever custom tags the user has set up in Web forms.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did. I’m sure I forgot a few. Feel free to chime in if I did.