Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. From your perspective as a marketer, having more combinations available makes it more that someone will field a configuration closely tailored to your needs.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Or disagree with the list…) On the other side, I see solutions more oriented toward marketing and enabling a “pull” model, one focused on letting prospects engage at their own pace.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Martech

FEBRUARY 24, 2022

The platform conditionally directs calls, texts, chats and online forms based on actions visitors have taken on a brand website, conversation history, location, custom criteria and more. The platform defines rules and milestones with an autodialer to strategically manage calls in line with team availability and caller behavior.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97