Remove behavior crm-for-education
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9 call analytics platforms for marketing teams to consider

Martech

Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee. The platform defines rules and milestones with an autodialer to strategically manage calls in line with team availability and caller behavior. Here is our list, which is organized alphabetically and not in any order of importance.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.