Active Conversion, B2B Thought Leadership, Customer Surveys and Linkedin

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

AUGUST 4, 2015

Research from Google demonstrates that 60% percent of B2B technology buyers read product reviews before making a purchase. What is B2B Tech Yelpification? B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . 45% of marketers say blogging is their #1 most important content strategy. MassPlanner. .

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B2B Marketing Zone

The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

54 Content Marketing Stats to Guide Your 2018 Strategy

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