Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these companies, there is little reason to twitter into the wind. Listen for conversation about your company or about relevant issues for you and your customers. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

Despite all the breathless hype about social media these days, what I hear most from B2B marketers is frustration. For these companies, there is little reason to twitter into the wind. Listen for conversation about your company or about relevant issues for you and your customers. I think that’s the right decision—up to a point.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. All thoughts are welcome! I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

EveryoneSocial

FEBRUARY 1, 2021

When building your marketing strategy, an essential component to decide is what B2B social media platforms to prioritize. Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. Best B2B Social Media Platforms.

Social Media 52

Social Media Webinar Metrics Media B2B 52

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. A report by Google shows that businesses typically see 200% ROI from AdWords. . Social Media Examiner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122