Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For a more detailed description of this cycle, see Introduction to Demand Generation Systems in the Resources section of the Raab Guide. For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

NuSpark Consulting

JANUARY 3, 2016

White paper downloads from website resource library- no gate (Button-Click-Download-WP or BCDW). Total Website Activity Conversion Rate. Google Adwords Cost Per lead or sale (with agency mark-up). Google Adwords Cost Per lead or sale (with agency mark-up). These are formatted as category-action-label.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Online Marketing Institute

JULY 31, 2009

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

SnapApp

DECEMBER 4, 2017

The most ubiquitous type of paid promotion is Google AdWords, which reaches over a billion people. A report by Google shows that businesses typically see 200% ROI from AdWords. . Better educational resources, solid marketing plans, and dedicated content teams are making businesses more effective at content marketing. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122