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The 14 Best Marketing Automation Tools

Webbiquity

Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. 1) Marketo. Google Review Count: 93,900. 3) OpenEMM. Showcase reviews: SnapApp.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. I’m sure I forgot a few. Feel free to chime in if I did. Among other stuff.

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Q&A with Will McInnes, CMO at Brandwatch

ClickZ

I initially joined the telemarketing team at a small start-up, doing a hundred outbound cold calls a day. The best way to stay at the cutting edge of evolving tech is to plug and play rather than look to consolidated single platforms. He authored Culture Shock, a 21st-century handbook for business with an average review of 4.5

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Here’s the problem. Emphasis on "dynamic."