Remove Act-On Remove Online Marketing Remove Public Relations Remove WOM
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B2B Lead Generation Blog: Word of Mouth Marketing relies on reputation not branding

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B must stop copying B2C - we’re not Coca-Cola, Disney or McDonalds - so let’s stop acting like it! They have it wrong. " - Field of Dreams.

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B2B Lead Generation Blog: How to leverage word of mouth for more leads

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To be effective at word-of-mouth (WOM) he recommends, "a word-of-mouth process” (WOMP). Be visable. Be visable.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

On occasion, each has even taken action related to the “conversations”. I believe I have tried almost every type of measurement and metric to alter the mindset of CEOs and leaders. In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. The difference is actually very small, as the goal of social media is to make big companies act like small ones.

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Is Social Media Too Big For Its Britches?

Convince & Convert

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction.