Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? The final piece of the content curation puzzle was an article by Lee Odden of TopRank Online Marketing blog. So curated content is not something new.

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Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. I had an epiphany the other day. Email is a vampire.

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RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

APRIL 22, 2010

A very nice woman (I wish I’d been able to get her name, if you know who it was please leave a comment) asked about discussing the merits of social media participation with a boss who believed it was a fad. Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Convince & Convert

SEPTEMBER 20, 2010

Yes, thanks to social media, business is faster than ever. You build a volunteer marketing army one soldier at a time, not overnight. Support Slowness It’s up to all of us to redefine what social media “success&# looks like, to focus our efforts on building kinship day-to-day, and yielding sustained passion for the brand.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160