Martech

FEBRUARY 16, 2024

To earn loyalty amid endless options, brands must deliver value through relevance and anticipation in the moment. This article reveals how to implement the technologies and strategies necessary to understand, align and act on individual customer contexts for situational engagement. AI and automation make this achievable.

Ideal Customer Profiles 113

Ideal Customer Profiles Marketing Automation Services Top of Funnel Aggregators 113

QuanticMind

FEBRUARY 28, 2020

Such platforms include: Social media Email lists Mobile apps Cookies Device IDs Online shopping cards Point-of-Sale (PoS) systems TV and Radio Loyalty programs Other offline media. Every year there are new marketing strategies and approaches to start investing in. They’re actually quite different. .

Marketing Budget 55

Marketing Budget Marketing & Strategy Marketing Strategy Work Management 55

Martech Advisor

OCTOBER 15, 2019

The primary use-cases for identity resolution are in adtech and martech applications for customer acquisition, engagement, retention and loyalty. Fragmented identities : customers engage across various channels and touchpoints on numerous devices. Who needs Identity Resolution, Why and When? Challenges, Use Cases and Examples.

Enterprise Management 55

Enterprise Management Paid Content Work Management Process 55

Martech

FEBRUARY 25, 2022

Marketers can build individually personalized content quickly through a drag-and-drop Email Builder, from scratch or from a template, execute and monitor all aspects of their campaign directly; helping boost engagement, loyalty and customer lifetime value. Here is our list, which is organized alphabetically and not in any order of importance.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Martech Advisor

NOVEMBER 4, 2019

A Customer Data Platform (CDP) is defined as a software system that helps present a unified, persistent and updated view of an individual customer, based on data from interactions across multiple channels, platforms, and devices. What Is a Customer Data Platform (CDP)?

Enterprise Management 73

Enterprise Management Work Management Marketing Management Marketing Budget 73