Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Below, I’ll ruminate on a few salient observations from the video “ Buyer Intent and the Data Revolution.”. Beyond a Demographic Perspective.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. What content can act as a flashlight, illuminating the path to your product or service?

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Single Grain

APRIL 25, 2023

Thanks to Google’s customer data and audience intent signals, Google Discovery Ads remove the guesswork from your paid advertising efforts and allow you to reach up to 3 billion users per month across Google properties. They also appear on the YouTube app and Gmail’s Promotions and Social tabs.

Paid Content 52

Paid Content Paid Search Agency Top of Funnel Google 52