Madison Logic

JUNE 28, 2023

Beyond offering a specialized deal to entice customers, this campaign involves a targeted, proactive, and comprehensive approach encompassing market analysis, value proposition development, messaging strategy, and implementation tactics delivered through a full-funnel, multi-channel strategy.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Vidyard

DECEMBER 19, 2017

. “Millennials Show A Strong Preference For Short Videos, Compared With Other Generations Of Workers” – A Blueprint For Successful B2B Video Marketing -Forrester. You can add on-demand webinars to your website, repurpose them as blog posts , add them to nurture campaigns, sales enablement emails, and more.

Webinar Metrics 118

Webinar Metrics Video Marketing B2B Marketing Multi-Touch Attribution 118

Allocadia

JUNE 14, 2019

Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. This makes them uniquely poised to respond to extremely high-priority marketing, sales, customer experience, and analytics challenges. Using multiple attribution models in multiple departments.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Allocadia

DECEMBER 11, 2018

Allison Snow, Senior Analyst at Forrester, showed how the new, empowered B2B buyer is anonymous, considered, and mutable. This makes them uniquely poised to respond to extremely high-priority marketing, sales, customer experience, and analytics challenges. Using multiple attribution models in multiple departments.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Adobe Experience Cloud Blog

APRIL 22, 2019

The asset management industry isn’t what it used to be. Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester). Consider these statistics: 64% of customers say customer experience is more important than price in buying decisions (Forrester).

Work Management 133

Work Management Marketing Management Multi-Touch Attribution Marketing & Strategy 133

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing is playing a bigger role at the bottom of the funnel. Increased focus on post-sale revenue.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Engagio

JULY 30, 2018

Combined with CRM and marketing automation, this creates a single view of your accounts to act as the foundation for all your ABM efforts. Beyond the basics, there are cool optional technologies to help make the process even better. ORCHESTRATION: Manage multi-channel account-based plays across multiple personas and departments.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100