Contently

DECEMBER 3, 2020

By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs. A lot of the CMOs mentioned attribution modeling , which attempts to assign a weighted value to all the actions and contact someone makes on the path to a purchase. “This is the holy grail,” they said.

Lead Ranking 217

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 217

Engagio

JULY 30, 2018

Combined with CRM and marketing automation, this creates a single view of your accounts to act as the foundation for all your ABM efforts. The core channels include ABM advertising, content syndication, sales and SDR outreach, web and content personalization, direct mail, and events. This is my favorite category.

Account Based Marketing 100

Account Based Marketing ABM Work Management Marketing Management 100

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing is playing a bigger role at the bottom of the funnel. Need for multi-channel orchestration.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Closed loop attribution and reporting. While many familiar trends were mentioned, some new ones surfaced.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62