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How Will IPG’s Purchase of Acxiom Affect Marketers?

Porch Group Media

billion consumers, is expected to play a pivotal role in transforming IPG’s data-driven marketing and first-party data capabilities. Third party data is here to stay and the need for high quality, ethically sourced and managed data is at an all time high. The acquisition of Acxiom, which supplies data on 2.2

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The Ultimate Guide to Entrepreneurship

Hubspot

First, you’ll need to figure out the kind of business yours will be from a legal point of view. By executing and being first to the market, you can seize the “ first mover advantage.” Simply put: if you’re the first to market with a good idea, your competition will have to play catch-up. source: FitSmallBusiness ).

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The Blockchain Revolution – How It Will Transform Digital Marketing and Advertising

The Lead Agency

Blockchain acts as a transparent, immutable, peer-reviewed ledger; removing the need for any centralised mediator. The first Blockchain was developed in 2009 by Satoshi Nakamoto to produce a decentralised digital currency known as Bitcoin. In short, the Blockchain is about trust. History of Blockchain. Blockchain Explained.