Act-On Direct Marketing InsideView Social Media 
Adobe Experience Cloud Blog
JANUARY 28, 2014
To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. Here’s how: The Marketing Technology Six-Pack. MARKETING AUTOMATION. Tech Solution: Marketing automation.
Online Marketing Institute
JULY 31, 2009
Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand. Emphasis on "dynamic."
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