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How Social Media Changed the Sales Cycle into the Buying Cycle

Webbiquity

Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports. Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. What will they find?

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Build some social media marketing backbone you big wuss

Biznology

People generally only act like wusses if they’re afraid and there’s really no reason to be so scared of the Internet. .” Firstly, Peter didn’t read the article at all because it’s not about that; secondly, I think this sort of mindset is wussy and misinformed. Social media is people and not a pit full of vipers.

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10 Conversion Tips from Brain Science

Writing on the Web

If you need to apply research from the brain and research from psychology and marketing to web pages, landing pages, custom magazines, and content designed to persuade people to take action, these tips can help. Scarcity, urgency : People won’t take action unless you ask and give them a deadline or bonus to act now. Tweet This!

Tips 100
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Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. Crowdsourcing takes tasks traditionally done by a single person or small groups of people, and farms them out to a global workforce. Graphic Design.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. Building Social Bookmarking Networks 101 by Search Engine Journal. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable.