Act-On Database Marketing Rules Salesforce.com 
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. DT: Well, the biggest misconception about Salesforce is that it’s something Sales reps like and Marketing folks don’t.
Customer Experience Matrix
JANUARY 18, 2015
In a sublimely liberating act of inconsistency, I have NOT limited the Delivery layer to vendors who build their own database. Implications It’s tempting to interpret these results are showing that data assembly is a solved problem, allowing marketers to invest Decision systems on the next layer down. In fact, most do not.
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