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Marketers – Stop Limiting Your Pipeline, Switch to Unlimited B2B Data Credits

SalesIntel

Missed Opportunities: Without access to a comprehensive database of B2B contacts, marketers may miss out on potential leads that could be a good fit for their product or service. Well, ZoomInfo used to be the go-to provider of B2B data and was widely accepted by marketers for lead generation. Unmatched customer service.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)