Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 119

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 119

Brandpoint

NOVEMBER 15, 2021

We’ve all learned the hard way that no matter how much you try to plan and prep and predict, sometimes the world throws a curve ball and suddenly you’re stuck with a marketing plan that doesn’t make the most sense. How to Prepare Think of contingency plans and safety details first.

Trends 157

Trends Planning Work Management Contingency Planning 157

Biznology

MAY 19, 2020

There is no denying that the COVID-19 pandemic will continue to affect businesses of all sizes for months and even years to come, however, those who act quickly can and will stay afloat in the long term. By resorting to quick digital transformation. Trust technology and it will help you stay afloat.

Work Management 104

Work Management Marketing Management Contingency Planning eCommerce 104

Sprout Social

APRIL 29, 2021

I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals. As we look to the future of marketing, it will be contingent on our ability to understand, leverage and, in many ways, start with social.

Social Marketing 133

Social Marketing Contingency Planning Planning Work Management 133

Customer Experience Matrix

AUGUST 4, 2022

Big Tech Under Siege But there’s an arguably larger, secondary impact, when privacy changes threaten the flow of third-party data into the surveillance marketing engines of Google and Facebook, which between them capture 50% -- half – of all global advertising revenues, and nearly 70% of global digital ad revenues. What’s a marketer to do?

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” ” Brands were working on transformative GTM efforts pre-pandemic. What to do instead… Strategic planning and planning for contingencies are back in fashion.

Work Management 104

Work Management Marketing Analytics Tools Enterprise Management Tactics 104

Salesforce Marketing Cloud

APRIL 29, 2022

Energy and utility companies make contingency plans. Digitized energy and utility companies outshine those yet to integrate and upgrade their legacy systems. As climate change results in increasingly severe weather and other unforeseen challenges test our population, rapid digitization is a must.

Customer Satisfaction 98

Customer Satisfaction Marketing AI Work Management Marketing Management 98