Act-On Business Intent-based Leads Marketo 
DealSignal
DECEMBER 27, 2021
B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. 59% of B2B marketers prefer email for lead generation. Table of Contents. What Is B2B Email Marketing? Improving Email Deliverability.
DealSignal
FEBRUARY 26, 2024
B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. 59% of B2B marketers prefer email for lead generation. Different devices and email clients will truncate email subject lines differently.
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